The Blush! concept is built upon its principle value proposition of offering a variety of brands, product lines and styles to offer customers a range of lingerie, nightwear and swimwear that would cater to all tastes. The concept is similar to that of department stores but aims to offer more personalized service as well as a more relaxed atmosphere.

The brands at Blush! are Maidenform, DIM, French Kiss, Huit, Princesse Tam Tam, Sonia Rykiel, and Scandale.

Blush! aims to capture the market for intimate apparel and swimwear in the South East Asian Region.

For more details on Blush! franchising, please e-mail info@eutfashion.com.sg