EUTFashion is an established and reputed company primarily in the wholesaling and retailing of international fashion brands. It has a regional distribution network of 900 outlets focused in Singapore, Malaysia, Indonesia. Leveraging on Global fashion brands, EUTFashion is especially known for its success in marketing menswear, ladies wear, intimate apparel and accessories.
First incorporated in Singapore on the 24th February 1989, the company has built a robust foundation and infrastructure through licensing and distributing internationally renowned brands from USA and Europe..
EUTFashion has strategic alliances with many business partners who added value to the growth of each brand. The company emphasizes brand equity and development and is marketing oriented towards building image and brand equity. It occupies retail space of 100,000 sq ft with stand alone boutique ranging from 400 sq ft in Singapore to a 60,000 sq ft department store in Malaysia.
EUT strives to develop a market driven, customer focused organization through continuous improvement in system, merchandising and innovative relationship marketing.
EUT group has gradually grown to strength of over 300 people. Each office is run by a team of capable and well qualified management staff. Most of the staff in the management level holds an average of more than six years of fashion and retail experience.
Every office is an independent profit centre and reports separately to the Singapore head office. The managers are responsible for all the frontline and support services such as human resource management, corporate administration and marketing.
Mr. Patrick Chai is the Chairman and Chief Executive Officer of the company with over 25 years of experience in the industry. He has worked for a number of international firms in Senior Management position, managing brands such as Calvin Klein, Kenzo and Arrow during his early years in the trade.
Mr. Chai completed his postgraduate studies with a master of Business in Accounting from Monash University (Melbourne), Australia. He also holds a Diploma in Marketing from the Chartered Institute of Marketing, UK (CIM) and a Graduate Diploma in Financial Management (GDFM) from the Singapore institute of Management. He is actively involved and is often invited for seminars arranged for Senior Managers.
Mr. Chai holds controlling shares in the company and is ably supported by a team of professionals.
Ms Gk Chai, Managing Director, is a retail veteran with more than 20 years experience in the fashion Industry. Currently, she manages the day to day operations in Singapore and has strong fashion experience and acumen.
Ms Chai also heads the Ladies division which encompasses both ladies wear and intimate apparel. She takes overall charge of operations for EUT Singapore as well the Children's Wear division. Her familiarity in the technical requirements of products developments and her extensive knowledge in retail merchandising and marketing are evident in the stores.
Ms Wendy Eng is the Managing Director of EUT Malaysia. and is heading the Malaysian operations/licensing including a department stores and the chain of Blush boutiques. Ms Eng graduated in accounting awarded by Chartered Institute of Management Accountants.
Win Chitra holds bachelor degree in General Management who has 18 years of international brand in retail marketing/operations and merchandise management. He was the General Manager for SOGO dept store in Jakarta, Technical Advisor for Shanghai Garchi Dress & Ornaments and headed the setting up work for the multi brands sports store in Shanghai. Chief Representative for Nike Retail cum Distribution in Vietnam for 2 years and also Country Manager for Planet Sports inc. in Philippines.
Sub licensing and Distribution